Instead of thermoform packaging Irish brand Kerrygold will from now on use so-called “flow packs” for packaging shingled cheese. For this new format the cheese slices are applied to a food board and closed with a special paper-touch pouch. Compared to conventional packaging formats the flow pack scores points with substantial material savings. The new solid-board solution developed by pacproject was implemented in cooperation with Herzberger Papierfabrik Smurfit Kappa. The SRP solution with automatic base and in-built locking mechanism in the base prevents the flow packs from sliding in the secondary carton while ensuring optimum display at the PoS at the same time.