Beiersdorf approached us to develop a gifting package for NIVEA MEN, which contained their NIVEA MEN CRÈME and a brand new Eai de Toilette product. To give the pack a masculine touch we placed major emphasis on the finishing. Printed on metallic board with partial white under printing and the use of cyan blue highlights behind the brand added depth and impact. A large stage and window to give the products the focus they deserve and holds true to the NIVEA MEN promise “nothing to hide”, “straight talking”.