New Transparent Packaging Solution for Knorr Meal Kits
Unilever investigated the next generation of meal kits to recruit new buyers. The aim was to have a transparent packaging solution to show all ingredients. pacproject was asked to develop technically feasible solutions and printed prototypes. In close cooperation with Unilever, pacproject developed folding box solutions and an inlay to arrange the pouches to be visible and safely fixed. pacproject made test samples of the favourite concepts to be consumer tested. The further development of the winning concept to run on existing production lines as well as technical testing was also managed by pacproject. In addition, shipment simulations, standability on shelf and the economic efficiency of the folding box were evaluated. The new meal kit range was launched in the Netherlands in 2016.