Unilever - Lynx shower gel launch in China
On-site support for the packaging development team of a customer in China, to launch a shower gel series together with the introduction of personal care brand 'Lynx'. The primary pack bottle has a global shape in two sizes which has been technically adapted to the production needs in China. New moulds have been qualified and new label artworks technically developed in cooperation with local suppliers. Print-trials & line trials have been organized and supported on site. Furthermore new secondary packaging has been developed and tested in transit trials. Finally specifications and bill of materials have been set up.