Unilever - Dove pro-age launch

A new range of face-care products for Dove positioned in the upper mass-market.
The secondary packaging consists of three parts - a transparent folding box, a thermoformed inlay and a carton sleeve. The tube can be seen through the side and, since it is held by the inlay, looks like it is floating in the air. Finishing of the carton sleeve includes metal film lamination, silver hot-foil blocking and spot varnish, delivering the required premium impression. This range was launched in several international markets 2008.