KFC Innovation - Sharing take-away box

KFC approached pacproject to create a take-away box containing a combination of various specialities to be shared by the whole family. The requirements were: easy transportation, minimal heat-loss, maintained crispness, grease- and drip-proof material, simple construction and safe handling by KFC staff.
The solution includes a microflute inner tray and grease-proof microflute outer transport box, which can be stored flat. Tests prove that heat and crispiness is maintained for more than 25 minutes. Launched in 2010. See TV spot.

Packaging development for KFC