The internationally renowned packaging agency pacproject has created a new gift packaging concept for tableware products made by Villeroy & Boch. It involves twelve different boxes, each with exclusive Velcro closures. The new concept focuses primarily on a comprehensive and consistent overall approach that involves both cost optimisation and reduced complexities, while also minimising logistics and handling. As well as enhancing the elegant impact of the presentation and providing an experience of high quality when unpacking the product, pacproject has also improved the visibility of the product at the point of sale. All the boxes are easy to open and reseal without causing damage to the packaging. In some cases, windows have been inserted into the boxes. The new packaging design is from Villeroy & Boch and breaks with the legacy of blue gift envelopes.