Coming soon: the Trend Connector!

Consumer trends do not directly connect to (technical) packaging or product attributes. They do, however, connect to benefits that have been defined during the Packaging Wheel© process. Just finding trends is one thing, however, but connecting these to packaging benefits is far more difficult and complex... In order to offer the best support pacproject did the hard work for you! Our Trend Connector shows you all the connections between megatrends, consumer and packaging trends as well as the connections to the most important packaging benefits. Be a little bit more patient as we take another step to verify our results and connections together with other experts from the industry to provide you with the best research outcome! If you want to know when the Trend Connector is going public contact us via tobias.kredel@pacproject.com.