Rauf - An elephant in the teashop?
Finest tea quality from the Far East - this brand promise from Rauf Tee was the central starting point for the reworking of the design. Firstly, both the brand name and the tea product were visibly placed in a centre, thereby creating a first focus. The origin and quality of the tea was taken into account with the integration of floral ornaments. The illustrated elephant supports this impression of Rauf and also serves as a testimonial. Last but not least, we have updated the laminated pouch packaging so that it now meets the requirements of the finest tea quality. It has been transformed into a golden metal can, which completes the overall concept of the re-branding.