Luxepack - Diamonds are forever
The luxury segment has always been among the most attractive in the market. So it is not surprising that the big players are annually at the 'Luxepack' show. This year, the presence of Mayr-Melnhof Packaging goes under the motto "Partners in Luxury". pacproject has developed three extraordinary exhibits: The black cube conveys the topic of Connected Packaging. Technologies such as QR codes, NFC, augmented reality and video support, are shown here with premium appeal. The packaging for the bottle is dominated by laser production. The organic form of the construction, as well as the filigree ornamentation is thereby made possible. Combined with the integrated illumination of the perfume bottle, a next generation packaging concept is created. A white swan, the symbol for perfected elegance, is the third exhibit. It combines state-of-the-art finishing effects with traditional origami craftsmanship to become a true partnership in luxury.