JTI – First Impressions Count

Pacproject has created an elaborate welcome box for the participants of a workshop organised by the R&D department of Japan Tobacco International (JTI). Drawing inspiration from historic inventions that are now fully integrated in today’s society, the designers envisaged a high-quality rigid box with a heritage look. The welcome boxes were individually personalised for each participant. In order to create a special unboxing experience, hidden compartments were added, revealing the contents of the box gradually and inviting the participants to discover for themselves.