Bahlsens new launch „Choco & More“ should be immediately recognizeable without leaving the typical mandatory Bahlsen elements such as the Bahlsen logo and the Bahlsen blue. „Less is more“ is the credo which pacproject used to focus on the „Choco & More cookie“, placed him as the hero on the pack and put great emphasise on the photo shooting. The clear eye-catching facing with spacious areas and a lot of color ensures a great shelf impact and the hero appears generous. The interaction between the variety name, the coockie and the illustration of hazelnut or caramel support the clear message and raise the appetite for Choco & More. The design appears clear and sleek design with appetising photographs and the generous usage of colors – a completely succssful new launch for all cookie lovers.