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showroom.
Dove pro-age
A 'masstige' cosmetics product, positioned between mass and prestige market. The secondary packaging consists of three parts - a transparent folding box, a thermoformed inlay and a carton sleeve. The tube can be seen through the side and, since it is held by the inlay, looks like it is floating in the air.
Finishing of the carton sleeve includes metal film lamination, silver hot-foil blocking and spot varnish, delivering the required premium impression.
The primary packaging is an aluminium tube whose sterility seal is broken by removing a ring between cap and tube and screwing the plastic cap on again.
In 2008, the product range was launched on several international markets.
